The all new LIFT Short updates our buoyancy short offerings by mimicking the fit of our iconic HELIX wetsuit. The improved fit and addition of L.I.F.T panels for maximum buoyancy creates the best performing “wearable pull buoy” we’ve...

We set out with a simple mission. To make the best possible bag for active people. A piece of equipment that's equally crucial on a long travel day through multiple airports as it is on race day. After two years of testing and research...

Improve your kick and lower body strength with the blueseventy kickboard. High buoyancy keeps your upper body firm and elevated. 100% EVA Foam

The sixth incarnation of the HELIX is our finest suit ever. Built using all-new LIFT technology, this suit puts every swimmer in an efficient downhill swimming position. Tested and refined by Olympic & World Champion athletes, it...