Putting our thermal lined wetsuit to the test, professional triathlete Eric Lagerstrom dove into the frigid Sandy River last month! Tired of the same old comfortable and warm pool routine, Eric decided to try something a little different.

While cold water swims may not become a staple in his training plans, the scenery was definitely beautiful! Check out the video produced by Transition Four of his river swim.
We recently had the pleasure of catching up with Chris Bagg, where the conversation naturally turned to swim mechanics. Chris is a professional triathlete who lives in Portland, Oregon, and has been swimming since he was ten. He runs the swim squad at Nike World Headquarters, loves his cyclocross bike, and spends most of his time thinking about ways to turn people into faster humans.
Following the success of the Casco Bay Islands SwimRun event over the last three years, race organizer SwimRun USA looked to expand, deciding to bring this unique team competition to the Northwest corner of the United States. The inaugural San Juan Islands SwimRun promised an endless array of trails, views for days and crystal clear mountain lakes. For many of the participants and spectators, especially those from the Pacific Northwest, this would be their first taste of this emerging sport. Did it hold up to the promise? SwimRun USA's Lars Finanger chats with athletes at the pre-race briefing. On September 22, athletes convened on...
Tags: b70, swimrun
We're excited to announce a partnership with CHALLENGEDAYTONA, the inaugural CHALLENGEFAMILY triathlon festival set to take place at Daytona International Speedway. As the Official Wetsuit of the CHALLENGEDAYTONA Triathlon Event, blueseventy will support athletes in training for and racing the swim leg of the race in the welcoming waters of Lake Lloyd. "We're excited to team up with Challenge Family to support the new Challenge Daytona event. The race, the venue, and the competitive international professional field will all add up to an awesome athlete and spectator experience. The swim in Lake Lloyd, located inside Daytona International Speedway, sets the stage for an event...
In June, professional triathlete Eric Lagerstrom was competing for the win at the Escape from Alcatraz Triathlon and found himself in incredible pain and not able to complete the run. Turns out he had a broken foot. Amazingly, two months later he won IRONMAN Steelhead 70.3 and followed that up with a win at IRONMAN Santa Cruz 70.3 in September. What is the mindset and physical regimen required to turn a broken foot into victory; to turn injury into opportunity? Ignore the signs from your body long enough, push through the pain, refuse to miss a workout and sooner or later...
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